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by Stephen Logan on 1st July 2010
Google has announced changes to the way its news pages are presented.
The search engine is aiming to make the service feel more personal and localised for users, which may also affect the way firms using professional SEO services want to target their audience, it noted on its official blog.
One of the major changes is a ‘News for you’ section, which browsers can activate using the Edit personalisation box and find headlines that have been tailored to their interests.
Similarly, they can also change the layout and the way in which they view articles, as wall as flagging the news sources they would prefer not to see.
"We’re also trying to better highlight interesting stories you didn’t know existed and to make it easier for you to share stories through social networks," Google explained.
This is not the first change the brand has made to its news services recently, as last week it announced via its Inside AdSense blog that those working in the advertising industry can now keep up with all the latest developments using Google Ad News.