Google Tags ‘Can Help Increase Click-Through Rates’

by Oliver Ewbank on 9th August 2010

Google Tags has been recommended to companies looking to increase click-through rates to their websites.

The advertising service works by allowing businesses to personalise their Google Maps setting with specific information such as a message, photos, video or coupon offers.

Susan Holt, the co-founder of a recreational cooking school, told the official Google blog that her company’s use of the service was especially effective when it decided to provide a coupon tag that offered a discount on classes.

“Since setting up Google Tags, the click-throughs on our listing have increased a whopping 400 per cent,” she told users of pay per click management services.

“Class bookings also jumped nine per cent because of the coupon tag.”

Earlier this month, Alden DeSoto from the Google Analytics team said that using the pivot view button on the application can help users to scrutinise how many hits they are getting for each keyword on their landing pages.