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by Stephen Logan on 10th February 2010
An industry expert has suggested that Google ran its Super Bowl advert to show its competitors that it can afford such an extravagant piece of marketing and try to take more market share.
David Hallerman, senior analyst at eMarketer, made his comments following a one-minute advert that aired during the prestigious American football event which the search engine is estimated to have $5 million (£3.2 million) for.
He pointed out that Google established itself without any "major advertising", but it may be realising that Microsoft is still a fierce rival in the sector and the company might feel that producing such marketing activity is a form of "staking ground".
Mr Hallerman praised the clip for the way that it brings the effectiveness of SEO services to life.
"The Google advert was quite effective for me. It reminded me of the movie Up, which in the first five minutes encapsulated a relationship almost silently," he explained.