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by Stephen Logan on 17th January 2011
Online marketers may opt to target Google, after the results of the December 2010 comScore search engine rankings was revealed.
Google sites emerged on top, with the search engine giant leading the explicit core search market for the month in the US.
Companies may therefore consider pay per click services in order to capitalise on this popularity, as 66.6 per cent of searches were conducted on the famous brand's pages.
This market share is up 0.4 percentage points compared with the previous month, with Yahoo! sites taking 16 per cent of the distribution.
Microsoft also saw a 12 per cent climb, representing a 0.2 percentage point rise for the company.
Over 16.4 billion explicit core searches were carried out during December 2010, with almost 11 billion of these queries being carried out on Google.
With online news journal Sure Start recently predicting pay per click marketing will continue throughout 2011, this may well become a priority for many businesses over the coming months.