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by Stephen Logan on 1st February 2010
Google’s new Social Search tool could appeal heavily to search engine optimisation (SEO) marketers, because of the way it delivers content to online consumers.
Tim Gibbon, co-founder and editor of Social Media Portal, made his remarks after Google pushed Social Search from the organisation’s Labs website on to its main portals.
He explained that the introduction will be of interest to users of SEO marketing services, since they are continually looking for ways to maximise the use of content.
Mr Gibbon pointed out that many brands are "fixated" on achieving high search rankings and how to do so with the content they produce.
In his view, Google’s Universal Search is another area that advertisers have seized on, where pictures and videos are displayed alongside conventional results.
"For individuals it’s a slightly different affair, although the prospect of being visible amongst colleagues, friends and/or family is appealing, it may not be so for them across the expansive reach of the web," he added.