Google ‘Should Utilise Sensory Applications’ in Mobile Search

by Samantha Noble on 17th May 2010

Marketing managers are being told that Google can take advantage of more sensory potential in mobile search applications.

Google 'Should Utilise Sensory Applications' in Mobile Search Writing for Search Engine Watch, Michael Boland told industry professionals – including those who may utilise PPC services as part of their brand’s online strategy – that such innovations may be incorporated into new products over the coming months.

The expert, an analyst for BIA/Kelsey’s Mobile Local Media initiative and a frequent speaker at industry events, indicated that progress in voice search is "accelerating" with AT&T and Apple making significant moves into the sector.

In addition, visual equivalents, including barcode scanning, are also being developed by companies like Google and could provide an opportunity to offer promotional messages to customers using this technology, in a bid to boost a brand’s profile and sales.

He added that mobile innovations would "significantly grow into the inherent capabilities" of compatible hardware in the future.

Samantha Noble

Samantha Noble is the Marketing Director at Koozai; having worked within the marketing industry for over nine years, Sam has a plethora of marketing knowledge. With a strong understanding of digital marketing techniques, Sam will be covering all aspects of search and the industry in general.