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by Samantha Noble on 17th May 2010
Marketing managers are being told that Google can take advantage of more sensory potential in mobile search applications.
Writing for Search Engine Watch, Michael Boland told industry professionals – including those who may utilise PPC services as part of their brand’s online strategy – that such innovations may be incorporated into new products over the coming months.
The expert, an analyst for BIA/Kelsey’s Mobile Local Media initiative and a frequent speaker at industry events, indicated that progress in voice search is "accelerating" with AT&T and Apple making significant moves into the sector.
In addition, visual equivalents, including barcode scanning, are also being developed by companies like Google and could provide an opportunity to offer promotional messages to customers using this technology, in a bid to boost a brand’s profile and sales.
He added that mobile innovations would "significantly grow into the inherent capabilities" of compatible hardware in the future.