Google Says Internet Users Expect More Now

by Stephen Logan on 21st December 2009

Google has claimed that internet users want far more from their online experience than they did a few years ago.

Writing for the company’s official blog, group product manager of search Jack Menzel cited a study by Akamai which indicated that people now expect web pages to load twice as fast as they did in 2006.

He commented that since the beginning of the decade, people have gradually learned to search more quickly and efficiently, with companies adopting SEO services to link up consumer requests to their web pages.

Mr Menzel explained that the use of faster browsers, more powerful computers and the introduction of high-speed broadband have made it more important to get the perfect search result in the shortest time.

"So what’s the ultimate goal in the future? Allowing only a single barrier to instantly getting you the search result you’re looking for – the speed of light," he concluded.

Last week, Google reported how it intends to become a carbon neutral business through energy efficiency, carbon offsets and getting involved in emissions-reduction projects.