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by Samantha Noble on 26th May 2010
Marketing professionals are learning about the percentage kept by Google from its AdSense revenues.
The global internet search specialist revealed it pays publishers 68 per cent for content adverts that appear on their websites and the company also stated that it hands over 51 per cent for search promotions, which may interest those who use professional SEO services.
However, one observer was unimpressed by Google’s disclosure.
Writing for Marketing Pilgrim, SEO and social media commentator and blogger Frank Reed said that because of the company’s size and "level of influence", fewer people appear to trust its "Do No Evil" mantra.
He suggested that for big organisations, which have made mistakes before with regards to privacy and other consumer issues, "it’s probably too late to come off as appearing genuine".
Google said on its official AdSense blog it is continually helping customers to make returns on their investment and improving its technology to produce a better service.