Google ‘Must Continue to Evolve’

by Stephen Logan on 11th December 2009

Google needs to continue evolving if it is going to retain its dominance of the search engine sector, following its move into real-time search, an industry expert has asserted.

William Buist, managing director of Abelard Management Services, told UTalkMarketing that Google may have arrived too late with this technology.

He pointed out that the search engine giant must listen to online users and understand what they are looking for if they are to continue as the biggest name in the industry and the focus of many firms’ SEO services.

Mr Buist explained to the news provider: "Google won the stakes in the search engine wars by being the best at providing the output, the end result that the searchers sought."

In his view, people now want to know both the answer to their question and the people to talk to regarding their chosen issue.

This week, Google announced that former UN secretary general Kofi Annan will be one of five panellists to answer questions about climate change for a televised debate on YouTube and CNN.