Google Moves Reports to Campaigns Tab

by Stephen Logan on 23rd June 2010

Google has made changes to the way it lists reports in AdWords.

According to the search engine, people using professional SEO services can now see search terms and automatic placements, as well as segment information and email or schedule downloads of data they want to share.

This is because many reports have now been moved from the Report Centre to the campaigns tab.

Detailing the matter on its Inside AdWords blog, Google explained that the changes will be implemented over the coming weeks.

It will continue to run scheduled reports as usual, while also copying them into a user’s Control Panel and Library.

Google added that the changes have been made because the Report Centre is no longer considered to be the best place to find these new documents.

Meanwhile, Jeff Willis recently noted on the Google Analytics blog that the company’s Funnel Visualisation Report is the ideal way for businesses to change certain parts of their online delivery to generate more conversions.