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by Lucy Griffiths on 18th June 2010
UK browsers will now be able to search for the property of their choice by using an updated version of Google Maps, which will include listings for homes available.
The new service went live on Wednesday (June 16th) and estate agents as well as other firms within the industry currently using SEO services may want to get involved given the internet portal has already signed up partners such as Sotherby’s International, Spicer Haart and Bairstow Eves.
Google UK product manager Andrew Foster revealed that around half of the queries entered by users have a geographic element them.
"We know that many UK home buyers are already using Google Maps in their house-hunting and by adding property listings to the map we’re putting everything together for them in one place," he added.
It is the latest development in location search following the unveiling of Twitter Places earlier this week, which will bring together data from localised check-in services Foursquare and Gowalla as well as a local search portal Localeze.