Google Leads Search Engine Market

by Lucy Griffiths on 12th May 2010

Internet search company Google appears to be solidifying its place as market leader, according to new rankings.

Data from comScore revealed that the brand secured a 64.4 per cent share of US internet users, who entered 15.5 billion "core" queries, which may interest those who incorporate SEO services into their online strategies.

By comparison Yahoo! claimed 17.7 per cent of the American search engine landscape, with Microsoft’s sites – including Bing – taking 11 per cent of the market.

For Danny Sullivan, writing in Search Engine Land, while Yahoo! enjoyed two months of gains, it should be tempered by the year of decline that preceded it.

Furthermore, although Google suffered a drop in market share compared to its two main rivals, Mr Sullivan puts this down to navigational changes with other search offerings.

He also stated that Google still dominated the market and actually gained in terms of number of searches for March, despite a percentage loss.