Google Launches New One-Line Ad Sitelinks Feature

by Andy Williams on 25th June 2010

Google has introduced a new development that could improve the way enterprises use its Ad Sitelinks feature.

The search engine has developed a new one-line format that will allow professional SEO services to use the technology for any campaigns without them needing to pre-qualify.

Writing on its Inside Adwords blog, Google explains users can take advantage of this by heading to their Campaign Settings tab and clicking on the Ad extensions section.

The new feature means when search queries match keywords in a company’s Ad Sitelinks-enabled campaign, Google will decide whether a one or two-line format is displayed based on its quality if an advert qualifies.

"You should keep in mind that Ad Sitelinks is a campaign-level extension, so the links you create should be relevant to any ad in that campaign," the brand adds.

In similar news, Google has also moved many AdWords reports so they are now listed in its Campaign Tab instead of the Report Centre.