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by Stephen Logan on 30th June 2010
Google has introduced a new solution for IT professionals using AdWords that may help them to better achieve their advertising goals.
The search engine details on its Inside AdWords blog how users can select between three common targets to correspond with their overall objectives.
SEO expert services have a choice between balancing cost and traffic, increasing traffic or maintaining and decreasing cost.
Once they have selected their goal, the Opportunities tab in their AdWords account will automatically be updated to match their selection and unless their choice is altered, the system will remember what has been chosen.
"We hope this will help provide you with even better ideas to optimise your account and we look forward to offering even more advertising goals in the future," Google stated.
Another function recently introduced by Google is Ad News, a "simple but powerful" technology that allows users to customise from which fields they receive updates, depending on their relevancy.