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by Stephen Logan on 22nd June 2010
Google has released details of its new Google Commerce Search 2.0 initiative.
In anticipation of the summer shopping season, the SEO services company has aimed the program at retailers based in the UK and the US, it notes on its Affiliate Network Blog.
Although the solution was initially launched on Google’s cloud seven months ago, the new version aims to provide better return on investment while improving customer experience online.
As well as giving sellers greater control over filtering and promotions using a new merchandising dashboard, Commerce Search 2.0 also offers better browsing and navigation.
This means businesses can provide customers with the option of shopping by searching directly for products, as well as navigating their way around the website.
Another innovation that is likely to benefit customers is the introduction of query autocompletion, which allows retailers to "offer common queries to shoppers in real time, as they type, without any custom coding", Google adds.
Meanwhile, it was recently revealed that Google Maps will now include property listings allowing users to search for homes on sale.