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by Stephen Logan on 6th April 2010
For many businesses, establishing an effective website and driving traffic to specific pages may be one of the most effective ways of ensuring sales.
Now, Google has revealed that publishers using its Affiliate Networks are able to easily browse across relationships and build links to their desired products.
This new search feature means that these users have the ability to view product prices, images, categories and descriptions – as well as tracking and creative URLs – within the Google Affiliate Network interface.
Writing on the sector’s official blog, the organisation notes that publishers "can search by criteria such as keywords, brand, advertiser name, product name, UPC, ISBN, MPN and/or SKU".
They can also use a minus sign in front of their search term to exclude certain products.
Meanwhile, Google recently detailed changes to its Suggest tool, such as the introduction of boldface search suggestions and the removal of result counts.
The brand stated on its official blog that this should "simplify" the user’s searching experience.