Call 0845 485 1219
We love digital - Call and say hello - Mon - Fri, 9am - 5.30pm
by Stephen Logan on 24th March 2010
Google has announced a new development to its AdWords program that may aid firms in making better decisions about their keywords.
Discussing the matter on its Inside AdWords blog, the organisation revealed that it has released a new set of reports entitled AdWords Search Funnels.
It claimed that this will allow businesses to see which adverts their customers are clicking on before a conversion or sale is made, thus helping to improve SEO services.
Beth Hirschhorn, chief marketing officer from MetLife, said: "It is an important tool to help de-code consumer shopping habits and thought processes, which we can relate back to our online as well as offline advertising"
She added that it will help firms to improve the experience their customers have, as well as gain a better understanding of how they search for products.
In related news, a post on the Weblinx blog recently asserted that adverts must be optimised if people wish to establish an effective pay per click campaign to promote their website and services.