Google Introduces New Favourites Function

by Stephen Logan on 25th March 2010

Google has this week introduced a new function that allows users to share their favourite websites with friends.

The search engine giant explained on its official blog that this development is an expansion of the stars in search tool it introduced earlier this month, which enables people to bookmark their favourite websites.

This could be beneficial as it give people the opportunity to share pages that could be of interest to people with similar hobbies, the organisation continued.

Similarly, it may also allow users to discover new content being promoted by SEO services on the internet.

"For example, once you’ve created your list of favourite Seattle attractions, Google will algorithmically analyse your list to identify other potentially relevant links, such as the Seattle Aquarium," the firm added.

It seems as though Google may have a few other developments up its sleeve, as Jeff Gillis recently wrote on its Analytics Blog that something "really cool" will be unveiled during the Search Engine Strategies conference in New York.