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by Stephen Logan on 9th March 2010
Google searches have become an increasingly important part of many people’s Oscar experience, the organisation has claimed.
Discussing the recent Academy Awards on the search engine’s official blog, Quing Wu, senior economics analyst at Google, pointed out that queries for different films rose and fell as the night progressed.
For example, while Avatar was the most searched for film before the event began, The Hurt Locker steadily became more and more popular as it picked up awards, peaking dramatically when it was given the gong for best picture.
Similarly, queries about Jeff Bridges and Sandra Bullock spiked when they picked up their best actor and actress Oscars.
This may go to show how important it is for firms to use SEO services to ensure they always present the most relevant data and get to the top of search results pages.
Last month, Google announced that it had introduced a new service which allowed people to easily find information about the Winter Olympics and view it in a new user-friendly format.