Google Encouraging More UK Firms to Go Online

by Mike Essex on 6th July 2010

Google is attempting to get 100,000 more British businesses to set up their own website.

The search engine is targeting the UK as it is the largest market for Google outside the US, with British consumers spending three times more per head than their American counterparts on the internet.

Businesses in the UK which are already online also spend proportionally more on pay per click services than firms in the US, reports the Herald.

Matt Brittin, UK managing director for Google, said that businesses which currently do not operate a website are missing out on a golden opportunity.

"What we’ve observed is that through the economic slowdown, households and individuals have used the internet more and more to find the right products and services at the right price," he stated.

Last month, Google announced a revamp to its News service which will allow internet users to tailor their homepage to see articles relevant to their interests – a move that will be of interest to companies employing SEO services.