Google Continues to Lead Explicit Core Search Market

by Stephen Logan on 18th August 2010

Google remains the most popular website for "explicit core searches", a new report has revealed.

According to analysis conducted by comScore, the search engine was well ahead of its rivals in the category, which excludes "contextually driven searches that do not reflect specific user intent to interact with the search results".

Users of SEO services learnt that for July 2010, Google had a 65.8 per cent share of this market, 0.4 per cent down on the figure it recorded in the previous month.

Yahoo! was in second place with 17.1 per cent, with Microsoft sites in third on 11 per cent.

Ask was in fourth place with a 3.8 per cent share.

The figures are slightly different from those recorded in a similar survey conducted by advertising network Chitika.

Using the criteria of how many visitors went from a search engine to one of its websites, the company put Google on top with 81 per cent of traffic last month, with Bing in second place on 10.6 per cent.