Google Continues Domination of Search Engine Market

by Andy Williams on 14th October 2010

Google has strengthened its position as the leading search engine, new research has revealed.

According to new statistics from comScore, Google increased its market share in the explicit core search market in September – up to 66.1 per cent from 65.4 per cent in August.

The 0.7 per cent increase was matched by a fall of the same amount for second-placed Yahoo!, which saw its market share drop to 16.7 per cent.

Users of SEO services were told by comScore that more than 16 billion explicit core searches were conducted in the US alone last month, with 10.6 billion of them taking place via Google.

Earlier this month, the search engine announced that it is testing a Friends feature for its Google News service.

Under the plan, internet users will be shown what stories and websites the people they are following on Twitter are linking to and talking about when a search is made.