Google Confirms AdMob Buyout

by Mike Essex on 28th May 2010

Marketing managers may be interested to know about Google’s purchase of AdMob, which the company announced on Thursday.

Writing for Google’s official blog, Susan Wojcicki, the firm’s vice-president of product management, said the process of integrating products and teams together had already begun and she is hoping it happens as soon and seamlessly as it can.

She indicated that mobile advertising is now a "much larger part of our clients’ and partners’ strategies" and believes the purchase of AdMob now makes it a central part of the search engine’s own business plan going forward – a point that may interest those who employ professional PPC services.

Ms Wojcicki told marketing professionals that an increasing number of search queries are not being typed into handsets, but are being spoken.

Alternatively, users are taking pictures of their terms and some are translating it into different managers.

Prior to the deal, AdMob billed itself as one of the world’s largest mobile advertising networks "offering solutions for discovery, branding and monetisation".