Google ‘Attempting to Counter Bing’s Momentum’

by Stephen Logan on 6th July 2010

Google may attempt to tackle Bing’s growing popularity as a search engine by increasing its focus on a number of key sectors, it has been suggested.

Last week, Google announced the purchase of travel search technology provider ITA Software and Guardian blogger Joseph Tartakoff said this move indicates the internet giant is attempting to add more specific offerings to its services.

"One possibility is that the company could try to counter some of Microsoft’s recent momentum in the search market by making a push into the verticals that Bing is targeting," he asserted.

Mr Tartakoff explained that Bing’s targets include sectors such as entertainment, shopping, health and travel.

Last month, Bing informed users of SEO services that it is making some changes to its offerings, including an update to its user interface.

It also pledged to provide users with more targeted and relevant sources in areas such as health-related queries and travel questions.