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by Andy Williams on 9th June 2010
Google has unveiled a new web indexing feature called Caffeine that developers claim will provide 50 per cent fresher search results than its predecessor.
Writing on the Google Webmasters Blog, software engineer Carrie Grimes informed SEO services customers that its new application would allow users to discover links to relevant content – such as news stories, blogs or forum posts – far sooner after it is published than was previously possible.
She said the company’s decision to construct a new web index system is due to the proliferation of online material that has occurred in recent times and the increased volume of images, video and real-time updates available for consumption.
Whereas Caffeine has the ability to update its results continuously by analysing the internet in smaller portions, Google’s previous offering refreshed some layers of information faster than others, Ms Grimes observed.
In November, the global search specialist announced after successful testing that the new feature would soon be ready for a larger audience.