Google Analytics Webinar to Be Held

by Stephen Logan on 23rd November 2010

An online course in the basics of using Google Analytics is to be held later this week.

The webinar will be focused on the topics of Goals, which help users of pay per click services measure conversions or successful actions on their website.

It will take place at 15:00 GMT on Wednesday (November 24th 2010), with two specialists in the topic delivering a one-hour presentation.

Gordon Zhu, a member of the Inside AdWords team, said: "After completing the course you'll know how to use Analytics Goals to measure the effectiveness of your AdWords traffic, then make more informed business decisions as a result."

There will be the opportunity for participants to ask questions of the experts after the presentation section of the webinar has been completed.

Earlier this month, Search Engine Land commentator Shellie Foriska explained online businesses can use Google Analytics to find out what topics and trends are important to their website's visitors.