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by Andy Williams on 9th November 2010
Business users who employ Google Analytics can download an iPhone app that will allow them to make use of the service on their Apple smartphone.
The tool has been developed by Blast Advanced Media (BAM), one of Google's certified partners and allows users to quickly and securely access reports and other Analytics options.
Jesse Nichols, a member of the Google Analytics team, said the BAM Analytics Pro app could be very useful for busy employees.
"If you have ever needed to reference your site metrics in a meeting or situation where it wasn't appropriate to fire up the laptop … then you may find a Google Analytics smartphone app valuable," the official stated.
Google has recently updated the Intelligence Reports for its Analytics service, with a new tool designed to alert users of SEO services when there has been a significant change to the amount of traffic visiting their website.
The Major Contributions for Custom Alerts includes a breakdown of the individual segments that may be causing such alterations.