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by Stephen Logan on 5th January 2010
Google is aiming to become powerful in the mobile phone market by manufacturing and selling its Nexus One handset, according to one industry insider.
Ludwig Makhyan, founder of MobileInfos.com, pointed out that the company is a dominant force when it comes to the internet and issues relating to SEO services, but it has yet to make a real impact in the software sphere.
He noted that the release of the Android operating system for smartphones was a big step, but it did not have the "cute effects" of similar devices such as the iPhone, so it was not likely to drive sales as effectively.
Mr Makhyan noted that the release of Android 2.0 on the Nexus One could have a larger impact.
"A smartphone is another attempt to emerge into the mobile market with more power and no dependency on other manufacturer’s products," he explained.
The Nexus One was designed by HTC, but looks set to be sold by the global search company independently, so it will not be tied to one telecom network.