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by Oliver Ewbank on 24th August 2010
Google AdWords has put together an online advice video to assist companies in making the most out of its resources.
Users of pay per click services have been invited to visit the AdWords Online Classroom to watch the tutorial, which offers advice on improving bidding strategies and returns on investment.
Dan Friedman, a member of the Inside AdWords team, said: "We'll show you how to calculate your value per click … and how to experiment with different cost per click bids to find the most profitable bids for your business."
Users from the UK, the US and Australia are able to click on different portals to watch the content most relevant to their nation's market.
Earlier this month, AdWords announced it is launching the Small Business Corner, an online forum designed to allow entrepreneurs to share hints and tips with each other about topics such as using the right analytical tools and writing effective adverts.