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by Oliver Ewbank on 18th January 2011
Companies that want to raise their profile should concentrate on online media coverage and bolster their SEO efforts.
This is the advice of Creative Boom, which has published a range of tips that users of SEO services might consider following.
Businesses considering press releases to promote their services should carefully consider the content of these documents and ensure it comes across in a concise manner.
Good spelling and grammar are essential and those emailing the items to websites or other outlets should ensure the subject line appears as intriguing and relevant as possible.
Media lists could be created so that each time there is new information it is sent out to those who are likely to find it useful.
Whilst concentrating on online coverage, companies may consider enhancing their websites, as Search Engine Watch recently advised them to carefully consider the titles of home pages and ensure they are linked to the product or service on offer.