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by Mike Essex on 31st January 2011
Online marketing takes a variety of forms and can be confusing for those who are relatively new to the web.
Users of pay per click services who want to establish a successful brand presence may need to broaden their horizons and consider using YouTube.
Google's Inside AdWords team explains this can also draw a high volume of traffic to a site "by giving you access to the world's largest online video streaming and sharing community".
This Wednesday (February 2nd), it will host a session to outline the basics of this medium, which starts at 15:00 GMT and runs for one hour.
A YouTube specialist will present the course, teaching users how to boost their advertising presence on this popular site.
It is also useful for those who already have a presence and want to make the most of it, as well as outlining the range of methods to achieve this purpose.
With the British Retail Consortium recently revealing the popularity of online shopping is expanding at a fast rate, retailers might be wise to make the most of this way of advertising.