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by Mike Essex on 9th December 2010
Online businesses should be expecting another spike in sales at the end of the week.
Following on from Mega Monday on December 6th, non-profit IT security organisation ISACA is now predicting December 10th will be "Frantic Friday", a period where consumers will be picking up even more Christmas presents for their loved ones.
Peter Wood, a member of the ISACA Security Advisory Group, explained that a considerable amount of internet purchases will be made by office workers.
"All the signs are that this coming Friday – the 10th of December – is likely to be among the busiest days for pre-Christmas online shopping," he stated.
The expert added the current cold snap being suffered across the UK makes it more likely people will avoid the high street and buy gifts on the web.
Earlier this week, e-retail organisation IMRG revealed the busiest shopping minute of Mega Monday saw British consumers spend £815,000 in just 60 seconds.