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by Stephen Logan on 17th February 2010
Businesses have been offered some top tips on how they can improve their web presence and get the most out of an online marketing strategy.
Gather advises that before they enlist the help of professional SEO services, enterprises need to build a website or invest in their existing domain to make improvements.
By doing this, firms enhance their chances of being picked up by search engines such as Google, as a structured, user-friendly website is easier to index.
The news provider also states that a good online presence will allow companies to manage their return on investment and target consumers outside of their traditional sector.
"Relevant advertising is always better than uncalled-for junk. Online marketing helps connect with the customers at the right time," the publication adds.
Herndon Hasty recently wrote on Search Engine Watch that companies must pay attention to all aspects of their website, including the many smaller elements, if they expect it to yield results.