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Companies that wish to attract more visitors to their websites would benefit from looking like experts in their field.
This will help users of SEO services to stand out from the crowd and one way to do so would be to set up a blog, ninemsn reports.
"Your website shouldn't just be a place for customers to grab a phone number or send you an email," it warns.
Another option that is set to be a trend for 2011 is recognising the importance of social media and connecting a variety of links together online.
The findings of the latest eCustomerServiceIndex results from eDigitalResearch and IMRG seem to agree, as they noted consumers expect a seamless service and want to be connected to an array of channels at the same time.
Ninemsn suggests one option is to create a community via Facebook and other sites that let businesses engage their users via discussion and other means of involvement.
Samantha Noble
Samantha Noble is the Marketing Director at Koozai; having worked within the marketing industry for over nine years, Sam has a plethora of marketing knowledge. With a strong understanding of digital marketing techniques, Sam will be covering all aspects of search and the industry in general.
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