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by Samantha Noble on 24th January 2011
Companies should take a look at social networks and other media platforms to see what is being said about their business.
According to an advice piece from Search Engine Watch, Google is paying more attention to whether content is positive or negative.
This may encourage users of SEO services to ensure they are aware of what is out there, as the news source says the "any news is good news" theory is being rapidly dismissed and may soon become irrelevant for companies such as Google.
More importance on search engine results pages (Serps) may be given to local businesses with positive reviews, it suggests.
This means firms cannot expect to be placed at the top of Serps just because they have a vast amount of ratings and feedback, regardless of the content, the article warns.
It follows a piece in the Globe and Mail, which said reputation management and SEO can often overlap.