Firms ‘Must Consider Location’ for Effective SEO Strategies

by Stephen Logan on 25th February 2010

Businesses need to keep Google’s constantly adapting algorithms in mind when establishing themselves on the internet, it has been claimed.

Lake Star Media reports that because they are becoming increasingly complex, personalised search is more and more prominent and is now based on webpage history and location.

This means that when companies are employing SEO services to boost their rankings, they should be targeting both local and country search results, the news provider continues.

One way in which businesses can target specific countries is to create area-based campaigns when establishing domain name extensions, such as .co.uk, .ie, .au or .es.

"This type of domain is country-specific and holds a lot more weight with Google when a search is performed in that country," the website reports.

Earlier this month, Gather advised enterprises that investment in their websites is essential if they hope to achieve positive results and improve their presence on the internet.