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by Oliver Ewbank on 22nd February 2011
Exploiting feeds and ensuring they are being used to their full potential is an essential part of online marketing.
That is the view of Andrew Girdwood, writing an advice piece for Search Engine Watch which advises users of SEO services and others how to make the most of their online offerings.
Google Reader could be one way to do this and the platform also works well with mobile devices, which could prove most useful when out and about.
According to a recent article in Century City News, the popularity of mobile web is increasing, meaning firms need to introduce marketing techniques to deal with the development.
Mr Girdwood suggests all businesses should subscribe to their own feeds in order to monitor their content, appearance and feedback.
If there are a number of these sites to keep watch on, folders can be added in Google Reader to make this task easier for companies to manage.