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Facebook is in the process of trialling a search results system in which articles are ranked by the number of "likes" which they receive from their users.
Nick O'Neill, a writer for the All Facebook blog, told users of SEO services that search results will be displayed on the basis of two different factors – number of overall likes and number of friends who liked the link.
"If there was any question that Facebook has grand search ambitions, the increasingly relevant search results for any keyword should emphasise this shift," said the commentator.
He pointed out that Facebook searches have recently become "dramatically more relevant" because of the addition of news articles to its results.
Last month, Justin Cooke, chairman of the British Interactive Media Association, described the newly-launched Facebook Places application – which allows users to keep their friends up to date with their present location – as a "marketer's dream".
Lucy Griffiths
Lucy is an Internet Search Specialist focusing and working with clients on Search Engine Optimisation (SEO) and Pay-Per-Click (PPC) strategies.
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