Facebook ‘Has Big Advantage as an Advertising Platform’

by Oliver Ewbank on 12th August 2010

Facebook has a large advantage over its rivals as an advertising platform, an expert has stated.

According to recent figures from Experian Hitwise, the site accounted for 7.14 per cent of UK internet visits in June, with 54.48 per cent of all visits to social networking sites occurring on Facebook.

But the average time users are spending on the website has declined from just under half an hour per session to 27.36 minutes.

Ben Camm-Jones, news editor for Web User, told companies employing pay per click management services that Facebook still has considerable potential for advertisers, thanks to its "massive user base".

"If Facebook can ensure that people continue to spend a lot of their online time on the site … then it'll still be in a strong position to attract advertising," he stated.

Earlier this month, Search Engine Land assignment editor Matt McGee said Facebook needs to add a keyword-based search function to its Questions application, which allows users to find out information from their peers and is in testing at the moment.