Facebook Ads ‘Important For Pay Per Click Campaign Strategy’

by Lucy Griffiths on 18th October 2010

Employing advertising on Facebook should form an important part of a company's online strategies.

This is according to Search Engine Watch columnist Jason Cormier, who told users of pay per click management services that recent research from Nielsen has revealed people spent 700 per cent more time on Facebook last year than they did in 2008.

He stated that marketers should be aware of the potential of the social networking site for targeted campaigns at relevant users.

"Testing ads (title, image, text, and Facebook landing page) remains the silver bullet in any optimisation efforts with pay per click marketing," said Mr Cormier.

He added that it can be difficult for companies to keep up with Facebook's "constant state of change", noting that the number of mobile users has soared to 150 million this year, compared to 65 million in 2009.

Last month, Jordan Kasteler of Search Engine Land explained that once a Facebook user 'likes' a company's page, its updates and posts will appear in their newsfeed – making those businesses more likely to see repeat visits and greater traffic.