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by Lucy Griffiths on 15th September 2010
Advertising on Facebook can pay off for companies looking to improve their online sales, it has been suggested.
Search Engine Land columnist Jordan Kasteler explained that there are two types of ad on the social networking site – ones where users can 'like' a company's content and others which lead to an organisation's external website.
He told users of pay per click services that the former tool can be particularly effective for businesses by growing their audience on Facebook.
"Once a page is 'liked', that page's updates, posts, etc will be posted on users' newsfeeds. This may lead to more continual traffic, as users will regularly click on links that interest them," Mr Kasteler pointed out.
He added that this should lead to more repeat visits and a greater audience for a company's Facebook page.
Earlier this month, Search Engine Journal commentator Brian Carter advised companies to run competitions for their Facebook fans in order to increase the number of people on their database.