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by Lucy Griffiths on 10th June 2010
Facebook is the best online portal for pay-per-click advertisers to target potential customers and generate returns, according to an expert.
Melissa Mackey informed Search Engine Watch readers that, because there is nowhere else on the web where individuals share details of a personal nature in such volume including preferences and favourite types of products, it is a fertile hunting ground for companies using professional PPC services.
She said: "We tell Facebook more than we probably tell our closest friends and family members. And Facebook makes it easy for advertisers to market to us based on all this great info."
By contrast, Ms Mackey pointed out that the amount of personal data shared on websites such as Windows Passport is significantly less than that of the social media network.
Google recently revealed that Facebook was the most visited website in the world during April, with 570 billion page views – eight times as many as its nearest competitor Yahoo!