Call 0845 485 1219
We love digital - Call and say hello - Mon - Fri, 9am - 5.30pm
Facebook is the best online portal for pay-per-click advertisers to target potential customers and generate returns, according to an expert.
Melissa Mackey informed Search Engine Watch readers that, because there is nowhere else on the web where individuals share details of a personal nature in such volume including preferences and favourite types of products, it is a fertile hunting ground for companies using professional PPC services.
She said: "We tell Facebook more than we probably tell our closest friends and family members. And Facebook makes it easy for advertisers to market to us based on all this great info."
By contrast, Ms Mackey pointed out that the amount of personal data shared on websites such as Windows Passport is significantly less than that of the social media network.
Google recently revealed that Facebook was the most visited website in the world during April, with 570 billion page views – eight times as many as its nearest competitor Yahoo!
Lucy Griffiths
Lucy is an Internet Search Specialist focusing and working with clients on Search Engine Optimisation (SEO) and Pay-Per-Click (PPC) strategies.
Related Posts
-
27th Oct 11
-
Brand 14th Sep 11
