Expert ‘Prefers’ Yahoo! Marketing Services

by Stephen Logan on 9th March 2010

One industry expert has revealed that Yahoo! Search Marketing is his preferred paid search provider.

Discussing the matter on the organisation’s official blog, affiliate marketer Don Tuttle explained that he is drawn to the program’s extensive targeting capabilities.

He also pointed out that it offers top-notch customer support in an industry when access to information about users is essential to deliver a profit.

Mr Tuttle explained that he often uses cost per conversion.

"And like a lot of people, I didn’t succeed at first, but once I got the hang of it, I’ve been very happy with pay per click advertising and with Yahoo!," he added.

To ensure his outgoings do not exceed the money he makes from his commissions, Mr Tuttle said that he carefully monitors his advertising expenses.

Last week, Yahoo! suggested that its Search Marketing Desktop tool is ideal for those who want to run multiple advertising campaigns and use SEO services to improve their return on investment.