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by Oliver Ewbank on 14th May 2010
Marketing professionals may be interested in advice from one expert about using content based link building for their company’s website.
Writing for Search Engine Watch, Garrett French outlined how he believes peers should address "how-to" content and he said dealing with it "leads to links and targeted traffic".
One of the first points that may interest marketing professionals, including those who use link building services as part of wider online strategy for their business, is the necessity to choose two to three "market-defining" keywords and also use "descriptors" in a title.
For example, "Guide to Making Bread" has the first two words describing what the page offers and the final two are the keywords.
Among the many other suggestions that Mr French advised – co-founder of a link building toolset company – is an increased focus on writing better content for each section rather than rehashing existing copy.
Furthermore, a page can be boosted in terms of quality by utilising a number of additional tools such as incorporating video or pictures in the construction of a page.