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by Stephen Logan on 3rd June 2010
Those struggling with link building programmes were offered advice on how to be creative with them and make them more successful.
Writing for Econsultancy, Gary Preston drew the attention of industry figures to three key areas to give marketing professionals "a little more link love".
People looking to use professional link building services were told that interactive video content is particularly popular among blog and specialist site owners and he highlighted the creation of a digital catwalk that allowed people who could not be present at a show to witness the latest designs.
He also indicated that badge schemes have proven a useful tool that third party sites can embed and can be utilised through, for example, supplying products to a group or club in return for independent reviews or sponsorship deals.
A case in point could be one involving the University of Liverpool Cycling Club, which announced it is to be sponsored by a Quinn’s Bike Centre, with its logo on the club’s page linked back to its site.
Mr Preston also talked about the possible benefit of feature pitches to news organisations and he believes these ideas may be a sign of changing times in marketing.
He said: "I think SEO is about to enter a creative era and shed the directory submissions and advertorial image of bygone link building days."