Expert Highlights 2009 Paid Search Influences

by Stephen Logan on 6th January 2010

A selection of the most important factors to affect paid search marketing during the previous 12 months has been revealed by an industry source.

Writing for Search Engine Land, Debra Mastaler pointed out that one of the issues that affected pay per click management during 2009 was search engine activity.

In her view, Yahoo! "lapsed into a coma", while Microsoft Bing was unveiled and Google brought out several new search options, such as personalised and real-time.

Ms Mastaler also highlighted the emergence of ‘stingy’ links and unusual search results in the UK, while encouraging marketers to try things for themselves in the future to avoid becoming confused by contradictory headlines in the news.

She wrote: "While some struggle to find organic search results, we link builders see those varied search engine results pages as trends to take advantage of and situations to learn from."

Last month, Ron Jones from Search Engine Watch advised using Twitter to build up links on a website.