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by Stephen Logan on 10th December 2009
Firms should examine their link marketing methods to ensure that they are providing a good return on investment, one sector expert has asserted.
In an article for online resource Search Engine Watch, Justilien Gaspard said that an examination of link building strategies is important because they may not be working as effectively as they could for a particular organisation.
He stated that because every business is unique, each enterprise has specific requirements and will benefit from a different strategy.
As such, while a particular trend might be especially effective for a wide array of a firm’s peers, it may not work for them, due to its individual needs and circumstances.
"Just because everyone else is doing it doesn’t mean it’s effective," Mr Gaspard concluded.
Meanwhile, in a recent article for web resource Promotion World, Nick Stamoulis stated that well-built websites are an integral part of any company’s online marketing strategy.