Call 0845 485 1219

We love digital - Call
0845 485 1219
and say hello - Mon - Fri, 9am - 5pm

Stephen Logan

Estimated Top Impressions Metric Added to Bid Simulator

1st Oct 2010 News, Industry News | No Comments


Google has updated its Bid Simulator application with the addition of the new Estimated Top Impressions metric.

Estimated Top Impressions Metric Added to Bid Simulator The Bid Simulator service allows users of pay per click management services to analyse how different keyword-level bids have affected advertising results.

Google’s new addition to the offering will show users the number of times a commercial has appeared in search results over the past week and reveal how this could have been changed by using different keyword bids.

Nathania Lozada, a member of the Inside AdWords team, said: “Whether you carefully manage a handful of valuable keywords or simply want users to see your ad as often as possible, Estimated Top Impressions can be a useful metric.”

Last month, Google also announced a change to its Analytics service.

It has introduced a new Status Dashboard that will keep users updated of any problems that are occurring with the system to provide them with additional transparency.

Share this post

Stephen Logan About the author

Stephen Logan

Stephen Logan is our Senior Content Marketer at Koozai. With four years experience writing exclusively for the search engine marketing industry, he has amassed a wealth of industry related knowledge. He will be breaking news stories and contributing compelling SEO related stories.

What do you think?

Digital Marketing Ideas Every Month

Sign up to receive our free monthly email. Including our favourite pieces of news from the digital marketing industry.

From SEO to PPC, Social Media to Brand Management and Analytics, we'll keep you informed.