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Estimated Top Impressions Metric Added to Bid Simulator

Stephen Logan

by Stephen Logan on 1st October 2010

Google has updated its Bid Simulator application with the addition of the new Estimated Top Impressions metric.

Estimated Top Impressions Metric Added to Bid Simulator The Bid Simulator service allows users of pay per click management services to analyse how different keyword-level bids have affected advertising results.

Google’s new addition to the offering will show users the number of times a commercial has appeared in search results over the past week and reveal how this could have been changed by using different keyword bids.

Nathania Lozada, a member of the Inside AdWords team, said: “Whether you carefully manage a handful of valuable keywords or simply want users to see your ad as often as possible, Estimated Top Impressions can be a useful metric.”

Last month, Google also announced a change to its Analytics service.

It has introduced a new Status Dashboard that will keep users updated of any problems that are occurring with the system to provide them with additional transparency.

Stephen Logan

Stephen Logan

Stephen Logan is our Senior Content Marketer at Koozai. With four years experience writing exclusively for the search engine marketing industry, he has amassed a wealth of industry related knowledge. He will be breaking news stories and contributing compelling SEO related stories.

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