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by Stephen Logan on 30th March 2010
The text an enterprise uses in its advertisements is one of the most important aspects of any pay per click campaign, it has been suggested.
According to the Financial Mirror, these kinds of adverts usually have limitations on the number of characters that can be included.
As a result, firms need to ensure that they use the reduced space as well as possible in order to state a convincing argument for their preferred audience.
"Your advert will be much more effective when the words you use in your advertising copy target your ideal customer," the publication explains.
It adds that text will usually by restricted to between three and five lines, so it could be important to make use of pay per click management services and ensure these words count.
Earlier this month, the Weblinx blog advised that adverts must be optimised to make pay per click successful, which involves keeping content relevant to the targeted phrase.