Digital Marketing ‘In Good Health’

by Oliver Ewbank on 23rd December 2010

Companies are spending an increasing amount of time and money on online advertising.

Chris Combemale, executive director of the Direct Marketing Association, explained that businesses who invest in advertising during recessions will typically emerge stronger than their rivals when the economy improves.

He added this theory has kept the marketing industry in good shape during recent years, with employment in the sector continuing to grow.

Mr Combemale noted online advertising is one channel performing particularly well at the moment.

"A large number of our members work within the digital channels, which have seen strong growth over the past few years," he said.

His comments follow recent research from comScore that showed the UK's online display advertising market was 34 per cent larger in the third quarter of the year than in the same period during 2009.

More than 221 billion commercials were shown to British internet users during the three-month spell.